CCTV Auctions Off Ad Slots for 2010
Published:
2009-11-19
China Central Television, the country's state broadcaster, yesterday held its annual auction of advertising slots for 2010. Advertisement contracts worth 10.9 billion yuan were signed, 1.71 billion yuan more than last year. In a sign that China's dairy indusrty is recovering after last year's melamine scandal, Mengniu Dairy spent over 200 million yuan at the auction.
Source
The Beijing News
Google Translation
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